ICAST 2011 | Vicious Fishing Adds Hats, Shades, Bags and More
Posted by Jason Sealock on Thu, Jul 14, 2011 @ 03:10 PM
Vicious Fishing already has an extensive line of fishing lures, fishing line, apparel and more but their now adding angler friendly sunglasses, tackle bags, suncare hats, lightweight raingear and more. We stopped by the booth this morning and took a look at the new stuff.
The new shades are slick. We saw three different models in several different colors. These are not just cheap beater sunglasses. These have all the features of a high end pair of shades like nose grips, molded grips on the arms, high quality lenses and nice cosmetic features but they will retail for around $60. We liked several of the shades we saw there.
The next thing they are releasing is a line of hats for the angler that will be launched through Walmart at very attractive price points. These hats aim to keep an anglers head cool and the sun off their face, back, neck and more. There are several styles, colors and options and from the looks of them they look to be pretty good quality at a great price.
Through a licensing agreement with Gecko Gear, Vicious will offer lightweight rain jackets, pants bibs and now shorts. We thought the shorts concept was interesting for guys that fish in the summer and don't care about their sandles and feet getting weight and don't want to wear bulky pants. These rainwear options will also be at an attractive price point for when it's hot but you want to stay mostly dry.
The final thing we looked at was the new Vicious tackle bags. This soft-sided zipper bags have a lot of pockets straps and compartments to store a bunch of tackle in a fairly small form factor. Look for them to be on the market the end of this year.